2018_11_03_12 - XLinguae

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Types of conceptual organization of word combinations with a color component in modern business English
[Виды Концептуальной Организации Словосочетаний с Компонентом Цвета в Современном Деловом Английском Языке]
Alla V. Abregova – Rita B. Kenetova – Svetlana Kh. Bitokova – Tatyana A. Cheprakova – Nina G. Sheriyeva
DOI: 10.18355/XL.2018.11.03.12
The article deals with the types of conceptual organization of phrases that include color component and verbalize the concepts of modern business English. The relevance of the study of this problem is due to the fact that in the era of globalization in the rapprochement and mutual penetration of many languages and cultures, there is a need to find adequate language means for the accurate transmission of information. Color, as a universal concept, presented in all languages and having a dual nature both mental and linguistic, can serve as a necessary tool for this purpose. The authors study the semantics of multicomponent concepts from an anthropocentric point of view. It is emphasized that word-color component contributes to understanding the meaning of the word combination. It is demonstrated that “colorful phrases” can have a psychological, biological effect on the recipient, and thus have a greater cognitive potential than other synonymous combinations of words which give them an advantage for use in the language of international cooperation.

Key words: English language, anthropocentrism, cognitive approach, metaphor, symbolism, color name, multicomponent concept, linguistic globalization, international cooperation

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